อาจารย์

Sumaia Farzana

อาจารย์ผู้รับผิดชอบหลักสูตร, อาจารย์ประจำหลักสูตร

บริหารธุรกิจบัณฑิต (นานาชาติ) (หลักสูตรปรับปรุง พ.ศ. 2566)

วุฒิการศึกษา

– บธ.ม. มหาวิทยาลัยสยาม 2560

– M.B.A.(Marketing), Southeast University, Bangladesh, 2552

– B.S.S.(Social Science), National University, Bangladesh, 2543

ผลงานวิชาการ

1.Farzana, S., & Charoensukmongkol, P. (2024). Effects of transformational leadership on psychological empowerment and employee engagement: a comparative study of Bangladesh and Thailand. Journal of Asia Business Studies. https://doi.org/10.1108/jabs-07-2023-0256

2.Farzana, S., & Haque, S., (2023). The Influence of Extrinsic Rewards and Organizational Support on Knowledge Sharing Behavior among the Academic Members in Bangladesh – An Application of Theory of Reasoned Action. Proceedings of the Fifth International Conference on Economics, Business, and Interdisciplinary Studies ICEBIS2023. (pp. 193-201). Doi: 10.14458/SIAM.res.2023.31

3.Farzana, S., Xiangying, H., (2023). Consumers’ Online Shopping Intentions on Short Video E-Commerce Platforms – An empirical study of Douyin Mall. Proceedings of the Fifth International Conference on Economics, Business, and Interdisciplinary Studies ICEBIS2023. (pp.72-86). Doi: 10.14458/SIAM.res.2023.18

4.Farzana, S., & Potsch, V. P., (2023). The Impact of Sustainable Packaging in the Food and Beverage Industry on Consumer Purchasing Behaviour – A Study at Siam University. Proceedings of the Fifth International Conference on Economics, Business, and Interdisciplinary Studies ICEBIS2023. (pp.87-97). Doi: 10.14458/SIAM.res.2023.30.

*5.Farzana, S., (2022). E-loyalty in Online Shopping: the role of e-satisfaction among the Bangladeshi Consumer. Proceedings of Business and Interdisciplinary Studies ICEBIS2022. pp. 134-145 (in press).

*6.Radford, M., & Farzana, S., (2022). A Study Examining Behavioral Factors Impacting Students Intention to Wear a Helmet Whilst Using a Motorcycle in Bangkok, Thailand. Proceedings of Business and Interdisciplinary Studies ICEBIS2022. pp. 29-45 (in press).

*7.Farzana, S., Jayaranjan, M. L. D., & Rahman, S. U. (2021, June). An Empirical Study on E-book Usage Intention–Perspective of International Students Studying in Thailand. In 18th International Symposium on Management (INSYMA 2021) (pp. 228-234). Atlantis Press.

*8.Muradova, O., & Farzana, S. (2021). An Empirical Study on International Student Satisfaction in Online Learning System in Thailand Universities. Proceedings of Business and Interdisciplinary Studies ICEBIS2020.

*9.Srimasorn, J., & Farzana, S. (2021). The Impact of COVID-19 on Students’ Satisfaction During Online Learning–An empirical Study in Thailand. Proceedings of Business and Interdisciplinary Studies ICEBIS2020.

*10.Farzana, S., & Rahman, S. U. (2019). Online Shopping Intention of International Students in Thailand: An Empirical Study. In Conference: Third International Workshop on Entrepreneurship, Electronic and Mobile Business (IWEMB 2019). University of South-Eastern Norway (USN), Vestfold Campus, Norway. (pp. 161-191).

*11.Rahman, S. U., & Farzana, S. (2019). Role of Parents in Making Children’s Use of Media Screen Time more Worthwhile. In Conference: Third International Workshop on Entrepreneurship, Electronic and Mobile Business (IWEMB 2019). University of South-Eastern Norway (USN), Vestfold Campus, Norway.

*12.Hallerberg, S. A., Jayaranjan, M. L. D., & Farzana, S. (2018, March). Face-to-face is the most effective media for communication over social media. In 15th International Symposium on Management (INSYMA 2018) (pp. 1-5). Atlantis Press.