รองศาสตราจารย์ ดร.
บงกช ฤทธิชัยนุวัฒน์ งามสม
อาจารย์ผู้รับผิดชอบหลักสูตร, อาจารย์ประจำหลักสูตร
บริหารธุรกิจบัณฑิต สาขาวิชาการบริหารการโรงแรมและการท่องเที่ยว (นานาชาติ) (หลักสูตรปรับปรุง พ.ศ. 2561)
วุฒิการศึกษา
– Ph.D.(Tourism and Convention Marketing),Oklahoma State, USA, 2544
– M.H.M.(Tourism and Hospitality Management), University of Houston, Houston, Texas, USA, 2539
– อ.บ. จุฬาลงกรณ์มหาวิทยาลัย 2536
ผลงานวิชาการ
1.Rittichainuwat, B., Laws, E., Scott, N., & Rattanaphinanchai, S. (2018). Authenticity in Screen Tourism: Significance of Real and Substituted Screen Locations. Journal of Hospitality & Tourism Research, 42(8), 1274-1294.
2.Rattanaphinanchai, S., & Rittichainuwat, B. N. (2018). Film–induced tourism in Thailand: an influence of international tourists’ intention to visit film shooting location. International Journal of Tourism Sciences, 1-8.
3.Rittichainuwat, B., Nelson, R., & Rahmafitria, F. (2018). Applying the perceived probability of risk and bias toward optimism: Implications for travel decisions in the face of natural disasters. Tourism Management, 66, 221-232.
4.Rittichainuwat, B., Laws, E., Maunchontham, R., Rattanaphinanchai, S., Muttamara, S., Mouton, K., … & Suksai, C. (2020). Resilience to crises of Thai MICE stakeholders: A longitudinal study of the destination image of Thailand as a MICE destination. Tourism management perspectives, 35, 100704.
5.Rittichainuwat, B., Scott, N., & Laws, E. (2021). Drivers of Elephant Tourism in Thailand. The Elephant Tourism Business, 51-63.
6.Rittichainuwat, B., Laws, E., Scott, N., & Rattanaphinanchai, S. (2018). Authenticity in Screen Tourism: Significance of Real and Substituted Screen Locations. Journal of Hospitality & Tourism Research, 42(8), 1274-1294.
7.Rattanaphinanchai, S., & Rittichainuwat, B. N. (2018). Film–induced tourism in Thailand: an influence of international tourists’ intention to visit film shooting location. International Journal of Tourism Sciences, 1-8.
8.Rittichainuwat, B., Nelson, R., & Rahmafitria, F. (2018). Applying the perceived probability of risk and bias toward optimism: Implications for travel decisions in the face of natural disasters. Tourism Management, 66, 221-232.
9.Rittichainuwat, B., Scott, N., & Laws, E. (2021). Drivers of Elephant Tourism in Thailand. The Elephant Tourism Business, 51-63.
10.Noppadol Manosuthi, Rittichainuwat, Pipatpong Fakefare, Walanchalee Wattanacharoensil. (2024) Customer service experience for a smart automated coffee vending machine. International Journal of Retail & Distribution Management, 1-15